Importance Of Promotions In The Highly Competitive Hospitality Industry

Thailand welcomes a steady stream of visitors every year but it does not mean that hotel promotion in Bangkok must be ignored. The capital city of Thailand is one of the most popular destinations for tourists from all over the world. Different types of accommodations are available from hotels, resorts, bed & breakfasts, inns and serviced apartments.

Competition in the hospitality industry is quite tough because new hotels continue to emerge to take advantage of the opportunities present in Thailand. Hotels must intensify their online marketing promotions to raise awareness for the brand. The best way to gain an online presence is through a website.

A hotel website must include a booking system to make online bookings more efficient. Website content must include images of rooms and amenities including room rates, services provided and customer support. The website will be the starting point for all marketing strategies like content, SEO and social media marketing.

Most travellers will look for a hotel using Google search. If the web pages appear in the first few pages of Google search results, it means more traffic to the site. More traffic means more leads and eventually conversions. In order to gain high ranking in search engine results a hotel website must include all the keywords that users prefer to type when making a search. However, choosing the right keywords to be used in content is best left to SEO professionals.

More and more people nowadays use social media platforms like Facebook, Instagram, YouTube and Twitter. All types of content created for a hotel must be promoted through social media to make it easy for people to search the website. Gaining followers from social media can be a little tricky but it can be managed with relevant and useful content. A practical move is to invest in Facebook or Twitter ads to increase social media reach.

The best hotel promotion in Bangkok is travel blogs. You can write blogs about the tourist destinations that tourists will be interested to see. For example, you can blog about the major shopping malls near Sukhumvit for shopping enthusiasts or magnificent views for the nature tripper. Connect with bloggers and ask them to blog about their hotels experiences.

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