SEO Metrics Needed For A Good Top-Level Audit

In an age where online presence can make or break a company, SEO audits happen often. People pay attention to things like King Kong SEO evaluations, because these are an indicator of how attractive, and, in turn, how profitable, the site is.

An impactful audit and SEO review is good for a business, as it provides them with the information they need to align get everything in line with their marketing strategies and bottom line.

But what does constitute a good SEO audit. There are metrics used to keep track of that, and here’s a few of them.

Keyword focus and SEO tags

Anyone who deals with SEO, like King Kong SEO, will tell you that keywords drive SEO. That doesn’t really need explaining. Just remember, during audit, to ensure that your site has the right keywords in it and its SEO tags. If you need to, you can take a look at how your competition are handling the optimization of their pages so you can see if you’re up-to-par.

Site size and content

Whether with search operators or web tools, you need to figure out how big your site is. If you’re considering SEO only, keep in mind that Google doesn’t crawl every page on your site. Focus on the ones that it does, and make sure they’re up to snuff before moving to the pages ignored by Google.

Top-level overview helps with seeing how much content is being put out by a site, but you can also see the site’s growth rate, which is a good metric of a site’s content output. After all, Google and other search engines are all about the content, since that’s what lets them measure topical authority and relevance.

Site speed

No one likes waiting for the stuff they want to load. That’s just how it is. Site speed is a huge UX metric for Google; it does not want to send people to sites that take a while to load. Basically, slow sites make everyone mad.

That’s why you want to check the speed of your site. Not just the home page; it’s just one part of your site. You need to check everything to get a good idea of your site’s average speed. Also, don’t neglect to check mobile, alongside desktop.

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