Why People Write Online Reviews

In the age of online shopping and e-commerce, online reviews like King Kong agency reviews have a lot of power. Data varies, but it’s generally agreed upon that the vast majority of people look at online reviews before buying anything.

Naturally, it makes sense the companies are doing what they can to take advantage of online reviews. On the other end of the spectrum though, are the customers, who have their reasons for writing reviews.

Here are some of those reasons.


The most altruistic reasoning for people posting online reviews is that people want to help other people. It’s one of the most common reasons too, to the surprise of the cynical out there. If someone has a positive experience with a product or service, they write reviews to share with others and to show appreciation.

Providing a chance for improvement

Even negative King Kong agency reviews can be a good thing, depending on how one looks at the situation. Reviews that point out problems in a service or product is a chance for companies to improve their offerings and themselves to provide better experiences for their customers.

Additionally, a few negative reviews make a product’s review page seem more authentic and provide a more complete perspective on something.

People want to be seen and heard

People have opinions. They want to be seen and heard; to have someone pay attention to what they think. That’s why people are likely to share their thoughts and experiences. This is a good chance for others, the companies included, to engage with reviewers.


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