Guide In Making An Effective Signage For Your Company

Every company knows the famous saying, “A business with no sign is a sign of no business”. Unfortunately, many companies are now investing more of their efforts into digital marketing and mobile presence to reach customers that they have forgotten the importance of the old fashion graphic sign and getting the attention of potential customers. The design that a business decides to adapt for their corporate signage in Brisbane will determine the number of customers they can grab attention from. Here are a few things to consider when planning for the signage.

  • It must be visible and legible to passersby. Let us go back and reflect on another saying, “Less is more” which is why it should be put into practice when designing a corporate signage. It is important that the customers get the message therefore keeping it short and simple is the best way to go. Take into account the size of the sign and make sure it will be legible to the important people. If there are any obstructions, it must be removed to ensure the sign is visible at all angles.
  • You know a signage is designed properly when the correct colour scheme is applied. It must grab the attention of the consumers and at the same time convey the kind of the identity the brand wants to relay to the public. Contrary to what people believe, it is not the logo that stuck with the customers but rather the color used. For instance, we think of red when Coca-Cola is mentioned while Starbucks is the first thing that comes to mind with the colour green.
  • Make sure to put contrast between the foreground and the design’s background to make the sign easier to read. If the readers are at a long distance from the sign, the contrast should be as big as possible.
  • Proper illumination is the finishing touch that every corporate signage in Brisbane needs in order for it to serve its purpose effectively. For the correct lighting, it must highlight the sign better during nighttime and it should attract the customers’ attention.

Comments are disabled